Tuesday 3rd, November 2026

L’Alba Loyalty – UPDATE

Dear Customer,

We’re moving to a brand-new system

From mid-November, our tills, online ordering and rewards will all run on one new platform. That means quicker ordering, smoother collections and emails that reach the right people.

Our mailing list is moving too, with an apology

As part of the move, we’re bringing our mailing list across to the new system, which is why you’re hearing from us today.

If you unsubscribed from our emails in the past and this one has still landed in your inbox, we’re sorry. Our current online ordering and mailing list systems haven’t always talked to each other properly, and that’s exactly one of the reasons we’re changing. If you’d rather not hear from us, just click unsubscribe below and you’ll be removed straight away. No hard feelings, and your supper will taste just as good.

Coming soon: rewards at the counter, at last

Until now, our loyalty programme only worked on our website orders. Our counter regulars, the people we see every week, were missing out, and we wanted to fix that.

Now, for the first time ever, you’ll earn rewards when you order in the shop, as well as online. Every visit to the counter will count towards something tasty from us.

We’re keeping the full details under wraps until our move is complete, but trust us, it’ll be worth the wait.

Got points with us already? Use them now. Our new rewards system will work completely differently, so existing points can’t be carried over and will stop working when we switch over in mid-November. Please spend them on your next few orders while you can.

Everyone will need to sign up again to our new and improved rewards. It will only take a few moments, and we’ll provide more information at switchover, so keep an eye on your inbox.

See you soon,

Gino and the team at L’Alba D’Oro